• Mistake of the Week: Par Pricing

    Par pricing is a commission structure left over from the 1950s and 60s that is unfortunately still in use across our industry and often still promoted by so-called “expert consultants” in the industry. In essence, this is a methodology where a price is set for an installed product, and then […]


  • Fake Leads and Limitations of Telemarketing Consent Certificates

    There are a number of vendors out there that jumped into the telemarketing chaos some time back in an effort to find a solution to consumers arguing that they never actually provided proper telemarketing consent. Some of these products are well-structured, and generally they provide some sort of verification or […]


  • Be Aware of Telemarketing Record Keeping Requirements

    If a dispute concerning telemarketing consent arises, the contractor bears the burden of proof to demonstrate both that a clear disclosure was provided and that the consumer unambiguously consented to receive telemarketing calls to the number he/she specifically provided. Historically, there has been a minimum two (2) year record-keeping requirement […]